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Even Nitendo had to Differentiate
By business901 | April 30, 2008
Technorati Tags: Nitendo,Scott Anthony,Differentiate
Scott D. Anthony’s Amazon Blog
Scott says this about the Nitendo Wii strategy:
“Nintendo’s strategy is not accidental. CEO Satoru Iwata said “Some people put their money on the screen, but we decided to spend ours on the gaming experience. It’s an investment … not simply to improve the market—but to disrupt it.”
We call this sort of strategy “competing against nonconsumption.” Instead of focusing on sharper graphics, crisper sound, or more complicated interfaces, Nintendo is expanding the market by making video games simpler and more accessible.”
- The interesting part of this is that even Nitendo feels a need to differentiate themselves in a marketplace.Ă‚Â I hope you see my point, it is just not possible today to just compete, even if you are Nitendo, you have to be different! We have been given the tools to make ourselves known but we must have something to say first.
Why are you different?
Topics: Marketing System |