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Yesterday , I finished a 2-day workshop on Effective Product Marketing presented by Pragmatic Marketing .

We spent the day on:

1. Web Content
2. Sales Tools
3. Sales Channel Alignment
4. Revenue Grow
5. Awareness & Positioning
6. Customer Retention
7. Impact on Business Metrics
8. Return on Marketing Assets
9. Product Profitability

As I went through the 2nd day I kept realizing the impact a small business can have in a niche market. The advice given was all excellent and fit the target audience well. However, this is where I really started seeing the difference between the Duct Tape Marketing program and Pragmatic Marketing. As an example, they went about the task of trying to convince people the need for blogs and effective web communication, we at DTM simply state that it really is practically a requirement to do it and dive into showing you how to do it. There are other examples as well but the tagline of simple, practical and affordable really strikes me here.

However, the people in the seminar were not DTM’s audience they were Pragmatic’s. For these people, the message was appropriate. Small business is typically not discussing market segmentation and sales channel alignment or should they? As you look through the outline above I believe that these are all important issues to every small business but it must be  shown to them on a much different level. Small business requires a much more tactical approach and large business wants to see the "big picture" first. I did enjoy being re-introduced to that side of the equation but must admit that the tactical side is what drives me.

It’s nice to be back to my world? A quick post from SCHLO where he re-blogged about "The Advantage of Being Small." How timely!

Topics: Duct Tape Marketing, Small Business |

One Response to “Effective Product Marketing, 2nd Day”

1. Joe D. Says:
   November 25th, 2008 at 1:01 am

   Someone said they could not post a comment today, so this is my test to make sure it is working.

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