Small Business
« Previous Entries Next Entries »Do you have a customer profile?
Wednesday, December 3rd, 2008I have always been a big advocate of building a customer profile. Even going as far as knowing what your ideal client hangs on their refrigerator(DTM Tip). But honestly, can you describe them or even paint a picture of them. Try these questions, just to get a start and keep adding. The demographics you can [...]
What can you do with One Page?
Wednesday, December 3rd, 2008There are a lot of gadgets out there claiming to be able to make things easy for you and many think of the The One Page Business Plan as one of them. But it has been a shame because I feel quite of bit of effort has been used in convincing people that the OPBP [...]
8 Questions You Must Ask
Sunday, November 30th, 20088 Questions You Must Ask
Welcome to this week’s business insight by Shep Hyken. This week’s insight is titled: Know Your Customers It is very important to know what your customers want, expect and think of you. (This goes for your internal customers as well.)
So how do you [...]
Industrial Marketing Budgets Grow, Shift Online
Sunday, November 23rd, 2008I seldom blog surveys but I felt this one to be of particular value from Maketingcharts.com. Not for the shift in online marketing, I don’t believe it is a shift as much as just following the market, but because the need to makre sure you allocate your dollars properly. I have seen to many people [...]
An Executive Summary does not equal the One Page Business Plan
Saturday, November 22nd, 2008Don’t confuse the The One Page Business Plan® with an executive summary. It is the "plan." Most executive summaries are simple introductions that can practically be used year after year. A little update here, an adjustment in numbers and maybe better quality paper if you had a good year. In fact, when I have [...]
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