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    Effective Product Marketing, 2nd Day

    Thursday, November 20th, 2008

    Yesterday , I finished a 2-day workshop on Effective Product Marketing presented by Pragmatic Marketing .
    We spent the day on:

    Web Content

    Sales Tools

    Sales Channel Alignment

    Revenue Grow

    Awareness & Positioning

    Customer Retention

    Impact on Business Metrics

    Return on Marketing Assets

    Product Profitability

    As I went through the 2nd day I kept realizing the impact a small business can have in a niche [...]

    Effective Product Marketing

    Wednesday, November 19th, 2008

    Yesterday , I started a 2-day workshop on Effective Product Marketing presented by Pragmatic Marketing .
    We spent the day on:

    Management Goals

    Inbound Product & Market Data

    Audience Persona Profiles

    Target Audience & Segmentation

    Messaging & Programs Strategy

    Selling & Buying Process

    Marketing Assets & Liabilities

    Marketing Plan

    As I reviewed my first day, the list above me reminded very much of what we [...]

    Two Great Software Titles, One Great Price

    Tuesday, November 18th, 2008

     Two Great Software Titles, One Great Price
    As you may know I have partnered with Palo Alto Software to produce a marketing planning software based on my Duct Tape Marketing System and book. The software is very practical and functions more like an action planning tool than a document creation tool. It is called Marketing Plan [...]

    Duct Tape Marketing EXCELerator Coaching

    Sunday, November 16th, 2008

    Attention:  Small Businesses, Professional Services, Salespeople and Organizations:
    The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen.The Duct Tape Marketing® EXCELerator Program is designed [...]

    Duct Tape Marketing® EXCELerator Program

    Saturday, November 8th, 2008

    The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen.
    Is This You?
    Chances are YOU ARE the marketing department and often find yourself achieving [...]

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