Small Business
« Previous EntriesEffective Product Marketing, 2nd Day
Thursday, November 20th, 2008Yesterday , I finished a 2-day workshop on Effective Product Marketing presented by Pragmatic Marketing .
We spent the day on:
Web Content
Sales Tools
Sales Channel Alignment
Revenue Grow
Awareness & Positioning
Customer Retention
Impact on Business Metrics
Return on Marketing Assets
Product Profitability
As I went through the 2nd day I kept realizing the impact a small business can have in a niche [...]
Effective Product Marketing
Wednesday, November 19th, 2008Yesterday , I started a 2-day workshop on Effective Product Marketing presented by Pragmatic Marketing .
We spent the day on:
Management Goals
Inbound Product & Market Data
Audience Persona Profiles
Target Audience & Segmentation
Messaging & Programs Strategy
Selling & Buying Process
Marketing Assets & Liabilities
Marketing Plan
As I reviewed my first day, the list above me reminded very much of what we [...]
Two Great Software Titles, One Great Price
Tuesday, November 18th, 2008 Two Great Software Titles, One Great Price
As you may know I have partnered with Palo Alto Software to produce a marketing planning software based on my Duct Tape Marketing System and book. The software is very practical and functions more like an action planning tool than a document creation tool. It is called Marketing Plan [...]
Duct Tape Marketing EXCELerator Coaching
Sunday, November 16th, 2008Attention:Â Small Businesses, Professional Services, Salespeople and Organizations:
The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen.The Duct Tape Marketing® EXCELerator Program is designed [...]
Duct Tape Marketing® EXCELerator Program
Saturday, November 8th, 2008The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen.
Is This You?
Chances are YOU ARE the marketing department and often find yourself achieving [...]