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    Winning in a Down Economy

    Thursday, November 6th, 2008

    On October 11th, we introduced the idea that Winning in a Down Economy does not start with blindly cutting costs. Instead we outlined a strategy for tuning in that market leaders have adopted. In ten weeks that follow, we’re going to cover the ten steps to getting your organization aligned [...]

    R U Collecting Mobile Phone Numbers Yet?

    Tuesday, November 4th, 2008

     R U Collecting Mobile Phone Numbers Yet?
    A decade or so ago the cry was to build your email lists. It’s still a very valid tactic today, but now is the time to start collecting those mobile phone numbers too. About 60 billion people have mobile phones and with each passing year the technology improves to [...]

    Should there be a hole in your sales Funnel

    Saturday, October 18th, 2008

    We marketers spend our time discussing target market, ideal client, core message but do we really listen to it! Do we take our own advice? That is the question I see many prospects questioning. We preach(ok, speak), give webinars, and even write books on the subjects. But do we ever not friend someone or hesitate [...]

    Sales Calls, sounds like an opportunity

    Tuesday, October 14th, 2008

    A classic study of sales calls made by Dartnell and McGraw Hill produced the following fascinating statistics:

    1.  80% of all sales are made only after 5 or more contacts
    2.  48% of all salespeople give up after the first contact
    3.  25% give up after the 2nd contact
    4.  17% give up after the 3rd or 4th [...]

    Streamline your marketing/sales department in one week.

    Friday, October 10th, 2008

    Is your marketing/sales department operating at peak efficiency? Probably not. Most managers aren’t willing to make the tough decisions necessary to streamline their organizations. if you want to increase productivity, follow this one-week plan, put together by marketing consultant Al Ries;

    Monday: Make a [...]

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