Referral Marketing
« Previous EntriesJoin John Jantsch Live with Seth Godin
Wednesday, October 22nd, 2008
This content from: Duct Tape Marketing
Join Me Live with Seth Godin
The future belongs to those who lead.
We have always had tribes - churches, schools, community groups, but they’ve been organized around place. Today we have tribes organized around ideas and the technology to tie those ideas together like never before - but who leads a [...]
Measure “shared” engagement with your social media effort
Thursday, October 9th, 2008Measuring to improve is a very important part of getting better. Since many metrics and modalities exist its important to classify engagement and put specific measures in place to track and monitor them. This post will give you one set of measures to answer the question “How do we measure the value when someone “Digg”’s [...]
Your Marketing Organized
Tuesday, October 7th, 2008An excerpt from: Duct Tape Marketing
Your Marketing Organized
One of the most difficult tasks for small business owners, when it comes to marketing, is organization. Until you start to look at marketing as one of the core systems in your business it will always feel like a disjointed and disconnected thing that you know you must [...]
Forgetting the Obvious, TQM & SCORE
Sunday, September 28th, 2008Sometimes, I forget the obvious. Does that ever happen to you? Much of my background has always been predominantly in Small Business, manufacturing, process equipment and even defining it further in construction related fields. As, I was organizing my TV show content, I looked at two organizations, Fort Wayne SCORE and NIBAC, formerly [...]
Can you be Practical while being Remarkable!
Friday, September 19th, 2008When in doubt, challenge the strategy, not the tactics.
Seth’s Blog: Thinking bigger The bigger point is that none of us are doing enough to challenge the assignment. Every day, I spend at least an hour of my time looking at my work and what I’ve chosen to do next and wonder, “is this big enough?”
In [...]