Product Launch
« Previous EntriesLean Marketing = Understanding Target Market and Ideal Client
Saturday, January 3rd, 2009The first step in any lean process , Woops the 2nd step(the 1st being 5S), is understanding or identifying your target market and ideal client. Many people fail to do this and in a recession it can lead to disaster rather quickly.
The Marketing Mavens by Noel Capon is a great book to assist you in [...]
Effective Product Marketing
Wednesday, November 19th, 2008Yesterday , I started a 2-day workshop on Effective Product Marketing presented by Pragmatic Marketing .
We spent the day on:
Management Goals
Inbound Product & Market Data
Audience Persona Profiles
Target Audience & Segmentation
Messaging & Programs Strategy
Selling & Buying Process
Marketing Assets & Liabilities
Marketing Plan
As I reviewed my first day, the list above me reminded very much of what we [...]
Duct Tape Marketing EXCELerator Program #2
Sunday, November 9th, 2008The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen. The Duct Tape Marketing® EXCELerator Program is designed to fulfill all the needs [...]
Winning in a Down Economy
Monday, October 13th, 2008We live in interesting times. The rapid changes that thrust Wall Street into a tailspin these past few weeks has created a business environment that is far different from anything we’ve seen in the past. The panic on Wall Street has rippled quickly from the investment community into the executive suites of all of [...]
Product Launch-Fizzle
Saturday, October 11th, 2008Pragmetic Marketing Newsletter this month included this excerpt. Read the rest of the story which goes in depth with charts and all that cool stuff. The excerpt said: "So what is the point of product launch anyway? For most of us caught up in the vortex of getting a product to market, [...]
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