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Monday, December 29th, 2008I recently contributed a blog post to the American Express Open Forum that included this list. If you would like to read the entire post, please go directly to the above link.
My first question would be, “Is your marketing team disciplined enough?” How do you find out, start with this conversation:
Is there a [...]
Can you move forward without Differentiation?
Thursday, December 11th, 2008Craig Crook was a guest on my show, Connecting Your Passion. Craig’s company is a Learning Center and as Craig calls it -Learning faster than your competitors is the only sustainable advantage. How long can you last as a differentiator?
As an add on to this fellow coach Adrianne Machina @ Tornado Marketing just blogged about [...]
Start with a pencil, not a mouse.
Friday, December 5th, 2008This is from slide:ology, and written by Diandra Macias. Read the entire post. Actually you should subscribe to it. It does not come often but when it does it is good.
OK, I’m tired of seeing presentations that are seemingly inspired while sitting at the computer. It feels like people don’t sketch anymore. ¡C’mon! We are [...]
Seven Steps to Cost Reduction
Sunday, October 12th, 2008Seven Step method for solving a cost reduction problem: 1. Define your problem 2. Define your ideal solution(Stop doing it!) 3. Gather the facts 4. Try various combinations, look outside the box, but be careful what you ask for you [...]
Creative Ads
Wednesday, October 8th, 2008Scott Howard of “ScLoHo’s Collective Wisdom dedicated to Marketing, Advertising and the Creative Process“ - just blogged about a site that has 50 creative ads on it. If you want some inspiration, maybe even a smile or two.
Before you ask, I did not pose for the picture.
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