Marketing System
« Previous EntriesLean Marketing = Understanding Target Market and Ideal Client
Saturday, January 3rd, 2009The first step in any lean process , Woops the 2nd step(the 1st being 5S), is understanding or identifying your target market and ideal client. Many people fail to do this and in a recession it can lead to disaster rather quickly.
The Marketing Mavens by Noel Capon is a great book to assist you in [...]
Lean your marketing
Monday, December 29th, 2008I recently contributed a blog post to the American Express Open Forum that included this list. If you would like to read the entire post, please go directly to the above link.
My first question would be, “Is your marketing team disciplined enough?” How do you find out, start with this conversation:
Is there a [...]
Statistics On Advertising During a Recession
Wednesday, December 10th, 2008by Paul Dunay
I think Seth Godin outlined marketing’s Catch 22 best in his book The Purple Cow (and I am paraphrasing here): When times are tough the tendancy is to conserve capital vs. when times are good the tendancy is to not be aggressive. As marketers we are so often faced with the dilemma of [...]
What is your present state?
Thursday, December 4th, 2008What is going on within your company? You have to know where you are at before you start going forward. Take a look and consider some of these questions before you start describing your future state>
Compared to last year sales to this year?
What were the reasons for your predictions, did they come true?
Describe the [...]
Do you have a customer profile?
Wednesday, December 3rd, 2008I have always been a big advocate of building a customer profile. Even going as far as knowing what your ideal client hangs on their refrigerator(DTM Tip). But honestly, can you describe them or even paint a picture of them. Try these questions, just to get a start and keep adding. The demographics you can [...]
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