Lean Six Sigma
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Tuesday, January 6th, 2009If you are considering changing your marketing at all this year, this a perfect formula…
Chief Conversation Officer & Duct Tape Marketing Coach from Joe Dager on Vimeo .
Technorati Tags: Lean Market ,Lean Marketing ,Lean Six Sigma ,Manufacturer Marketing ,Industry Week ,QAD
The Makings Of A Perfect Lean Market
Sunday, January 4th, 2009Beyond Lean: The Perfect Lean Market: While 80% of manufacturers have lean initiatives, less than 1% have lean practices in place. This article was written by Pamela Lopker, president and chairman of QAD Inc. She went on to say, "The Makings Of A Perfect Lean Market - There are three primary attributes to a [...]
Lean Marketing = Understanding Target Market and Ideal Client
Saturday, January 3rd, 2009The first step in any lean process , Woops the 2nd step(the 1st being 5S), is understanding or identifying your target market and ideal client. Many people fail to do this and in a recession it can lead to disaster rather quickly.
The Marketing Mavens by Noel Capon is a great book to assist you in [...]
Lean your marketing
Monday, December 29th, 2008I recently contributed a blog post to the American Express Open Forum that included this list. If you would like to read the entire post, please go directly to the above link.
My first question would be, “Is your marketing team disciplined enough?” How do you find out, start with this conversation:
Is there a [...]
Lean Marketing Assessment
Friday, December 26th, 2008Marketing should be effective, efficient, and innovating, while focusing on understanding the customer’s needs. If we keep these thoughts in mind, we will only produce materials of value to a customer and only give the material to the customer when he needs it versus a constant barrage of information. The lean marketing assessment will provide [...]
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