Archive for Internet marketing
Interview with Author of the Lean Blog, Mark Graban
Posted by: | CommentsA few months ago, I did a Podcast with Mark Graban, Senior Fellow at the Lean Enterprise Institute. I enjoyed talking to Mark and at the end of the Podcast; we went off the subject matter and started a discussion on social media. The tape was running and we recorded some additional thoughts on social media. I respect Mark’s work a great deal. He has created a very loyal following, not only on his blog but also on Twitter. I encourage others to follow and watch how he engages his audience. If you would like to follow Mark, he can be found at http://LeanBlog.org or on Twitter: @leanblog.
I have to admit that I must be a great judge of talent or maybe this podcast pushed Mark over the edge of the other competitors. Ha! Mark won the prestigious iSixSigma 2009 MVP Awards for Best Continuous Process Improvement Tweeter at the iSixSigma Live Conference this year. This podcast was taped in July, 2009 but the information is still solid and even more relevant today. Listen to Mark’s thoughts on Blogging and Tweeting as he surpasses 2,000 “Engaged” followers, this month.
An Interactive Video Event from Healthcare Value Leaders
February 24, 2010 11:00 AM EST
View the 3-minute preview
Mark is also the author of Lean Hospitals: Improving Quality, Patient Safety, and Employee Satisfaction
Using Agile Marketing in real life
Posted by: | CommentsGood description of the Agile Marketing Process versus the typical waterfall method. I am really starting to love this stuff!
Jason Cohen describes how a free book transformed marketing at Smart Bear Software: objectively measuring the effect of marketing efforts, getting accurate lead information, and giving people something genuinely useful. This Pecha Kucha talk was delivered at Joel Spolsky’s Business of Software 2008 conference in Boston.
Jason’s thought process on how to get quality leads from you e-mail subscriptions and whitepapers seems to be such a natural for industries transforming to online marketing. Remember, the old bingo cards and how your salespeople use to love chasing those three month old leads. How do they feel about internet leads? If you want quality, you may have to give up quality! What do you think?
By the way, doesn’t Pecha Kucha sound like a Pokeman Card? Actually it is a simple presentation format where you show 20 images, each for 20 seconds. The images forward automatically and you talk along to the images.
E-Mail Marketing Suppliers, can you do this?
Posted by: | CommentsEither through a customer or utilizing the services I have used most of the most popular E-mail providers. My list includes Constant Contact, Vertical Response, IContact, Get Response and decent knowledge of several drip marketing programs such as Infusion and Swiftpage. I have limited knowledge with other auto-responders but have dabbled with a few. My question to them is with all the data available why am I so limited in being able to manipulate it and segment it?
A typical e-mail campaign will be released and I will get the standard statistics of deliverability that include bounces, opens, opt-outs, complaints, etc. I will see what links are clicked but to my knowledge only Constant Contact lets me see who clicked what link. I am allowed to segment the list with a few of the vendors but it is a tedious process.
If you review the material they publish, you will see creative ways of obtaining opt-ins, improve deliverability and how to effectively keep a list alive. But why can’t I see the data? Why can’t I see who clicks on what? Why can’t I see aging accounts? Why can’t I just drag and drop contacts into groups?
As many of you know, I have an obsession with the Duct Tape Marketing Hourglass. Would it not make sense for me to manage my e-zine based on what part of the hourglass the customer is in? Would it not be important to see if open rates were decreasing by the amount of time the customer is in the hourglass? Or the amount of time they are stuck in one stage? If they attend a webinar or go to a seminar, you would move them down the hourglass. If they are repeat customers or referral customers, they receive different frequency and maybe different e-mails.
If I wanted to improve my e-mail marketing should these statistics be available? The ability to move individual and groups into different parts of the hourglass should be a no brainer? Is there any system that will allow me to do this?
I believe that if we want to reduce spam in our life, we need to create better e-mail management systems. I know all this may not be able to be automated but would this not be better use of the Email vendors time rather more templates, videos, surveys and just more products! I might be sticking my foot in my mouth, but can anyone do this?
Related Posts:
Applying the Marketing Hourglass: The Pillars of the Lean Marketing House
