Duct Tape Marketing
« Previous Entries Next Entries »Do you have a customer profile?
Wednesday, December 3rd, 2008I have always been a big advocate of building a customer profile. Even going as far as knowing what your ideal client hangs on their refrigerator(DTM Tip). But honestly, can you describe them or even paint a picture of them. Try these questions, just to get a start and keep adding. The demographics you can [...]
Industrial Marketing Budgets Grow, Shift Online
Sunday, November 23rd, 2008I seldom blog surveys but I felt this one to be of particular value from Maketingcharts.com. Not for the shift in online marketing, I don’t believe it is a shift as much as just following the market, but because the need to makre sure you allocate your dollars properly. I have seen to many people [...]
Google Intros SearchWiki
Friday, November 21st, 2008Thanks for the post, John. Raises a lot of questions for me! Putting search into the hands of the user may bother a lot of SEO people. Can you really count on being in the top 3 anymore? Or even the 1st page? Will SEO people come back and say, yes but there are only [...]
Duct Tape Marketing EXCELerator - Monthly marketing tele-classes
Friday, November 21st, 2008Attention:Â Small Businesses, Professional Services, Salespeople and Organizations:
The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen.The Duct Tape Marketing® EXCELerator Program is designed [...]
Effective Product Marketing, 2nd Day
Thursday, November 20th, 2008Yesterday , I finished a 2-day workshop on Effective Product Marketing presented by Pragmatic Marketing .
We spent the day on:
Web Content
Sales Tools
Sales Channel Alignment
Revenue Grow
Awareness & Positioning
Customer Retention
Impact on Business Metrics
Return on Marketing Assets
Product Profitability
As I went through the 2nd day I kept realizing the impact a small business can have in [...]
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