Archive for May, 2008
« Previous EntriesMicrosoft Office Live Seminars
Saturday, May 31st, 2008The Microsoft Vision to Venture Series is a great package of audio for small business. Pick your favorite speaker and download the mp3 file. Better than an audio book! Take a look.Â
http://smallbusiness.officelive.com/seminars/winningherway
Measuring Your Net Promoter score
Wednesday, May 28th, 2008NPS is based on the fundamental perspective that every company’s customers can be divided into three categories. “Promoters” are loyal enthusiasts who keep buying from a company and urge their friends to do the same. “Passives” are satisfied but unenthusiastic customers who can be easily wooed by the competition. And “detractors” are unhappy customers trapped [...]
Marketing Assessment
Wednesday, May 28th, 2008Marketing Assessment
Scoring ==> Low = 0; High = 10Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â SCORE
How well do you know your IDEAL CLIENT?
How well defined is your CORE MESSAGE?
How well is your SOLUTION PACKAGED?
Rate the educational value of your MARKETING MATERIALS.
How effective is your LEAD GENERATION TRIO? PR, Advertising, Networking
How effective is your INTERNET STRATEGY?
How much do you manage your business [...]
Logic+Emotion
Tuesday, May 27th, 2008
Logic+Emotion The Marketing Spiral may be replacing “The Marketing Funnel.” To most this is irrelevant. However, if you ever been in one of my seminars you will understand the relevancy to me. Read more, David Armano is brilliant.
This thought may be ahead of the curve a little but again it brings up the [...]
ScLoHo’s Advice on Closing by Connecting
Friday, May 23rd, 2008Scott Howard, The Radio Advertising Guru in Fort Wayne, had the following Blog about LinkedIn. I encourage you to join up and not only link to my profile but Scott’s too. On his website he has a downloadable book on how to use LinkedIn. I downloaded it, try it!
ScLoHo’s Collective Wisdom dedicated to Marketing, Advertising [...]