Here are this month’s new additions to the Get Clients NOW! Answer Center

Ten Ways to Get Your Marketing Unstuck - Article by C.J. Hayden
Have you ever found yourself knowing exactly what you need to do about marketing your business… and then not doing it? You are not alone. Many self-employed professionals find that the hardest part of marketing isn’t figuring out what to do. What’s hard is actually doing it.

Hidden Profits in Other Companies’ Websites - Article by Frank Traditi
I love to look at company websites. There’s a great deal of value to be found from web surfing that you just can’t get from many other places. You can become educated, entertained, smart, motivated, or even happy. Heck, you might even get all of that from one website!

What You Are Marketing Is Yourself - Article by C.J. Hayden
“Call us today and change your life,” proclaimed the hot pink flyer on the bulletin board. It was signed “Sunrise Hypnotherapy” with a phone number and a blind email address. No practitioner’s name appeared anywhere on the flyer.

Automation is Not a Four-Letter Word - Article by Joan Friedlander
In recent years the purpose of automation has shifted from increasing productivity and reducing costs, to broader issues, such as increasing quality and flexibility. ~ Wikipedia

Learn more about this resource at the bottom of this page.

Technorati : 28-day plan, Answer Center, Get Clients NOW, Marketing, Professionals

Topics: GET Clients NOW! |

When people start talking to me I normally can tell if we are a good match very quickly, I simply state; "I believe in installing a marketing system ." Depending on the answer, I know right where to slot them in my marketing funnel. Convincing someone in a short amount of time that a system works is very difficult. It has to be nurtured. I have yet to find a process that accelerates that learning curve. Convince someone that a system works is usually a process better served through webinars, ezines, etc.

Here is my normal follow-up after my first comment:

Our experience is that a system will always outperform any other approach. Building a plan on where you are is one of the most important processes that you can do. Then we can define your objectives; develop strategies to achieve them, and then institute tactics to carry out your strategies. If your objectives are not being met, your strategies and tactics may need to be changed. But without a baseline and a plan to work from, the process and achievements are only arbitrary.

Systems do not complicate your life, they make it easier. The secret to any good system is how well it can be tailored to what you need NOW. The system is developed and implemented around your needs, not the other way around. An effective marketing process spans from lead generation through sales closure. Pick one area at a time and make a commitment to improve that. You might have a long list, but you have to start somewhere and before too long you’ll have dramatically improved."

As an example, most businesses have no marketing, nor sales process whatsoever. Too often you think of marketing as manipulative tricks to get prospects to notice and respond. The truth is marketing is a process of presenting real value in an attractive, competent and compelling manner. In the marketing process you need to have questions prepared, value points outlined, and an understanding of exactly when to listen and when to ask for action. When a prospect says, "I’ll think about it," they really mean, "You blew it."

So tell me, do you need a SYSTEM, Or do you need to think about it?

Technorati : Duct Tape Marketing , Marketing Funnel. Marketing Plan , Marketing System

Topics: Marketing Funnel, Marketing System |

WCBF will be approving a limited number of Storyboard/Poster presentations for display at WCBFs 4th Annual Global Lean, Six Sigma and Business Improvement Summit, taking place at the Swan and Dolphin Resort, Walt Disney World, Orlando , October 13-16 2009.

Presenters will need to be available to discuss their storyboards on both days of the summit (October 14 & 15) during the morning and afternoon refreshment breaks. This is an excellent method to gain recognition for your process improvement initiatives, at the largest networking event of the year for practitioners, leading experts and senior executives involved with achieving process and business excellence.

The authors of all the accepted storyboard presentations will receive a 30% discount to attend the summit off the full Summit price, and a prize will be presented to the winning poster presentation at the event. Please note, discounts cannot be applied retrospectively, if you have already registered. Download the Summit brochure to view the full program.

In order to be considered, please email an abstract of your presentation proposal to me, claire.arpa@wcbf.com. Abstracts should be up to 250 words in length, outlining the project covered. The deadline for submitting abstracts is Friday August 21, 2009. All applicants will be informed if their storyboard has been accepted by Friday September 4, 2009.

Further details regarding the required format of storyboard presentations will be given to successful presenters. A Storyboard will be approximately 4ft wide and 3 ft high, displayed on tabletops alongside the exhibition.

Technorati : Business Improvement, Conference, Lean, Six Sigma, WCBF

Topics: Lean Six Sigma |

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