Putting the words marketing behind both of them is hardly creative. Whether Marketing meets Lean under this name or another it will be very close to the Lean methodologies develop in software primarily under the Agile connotation. This book is about bridging that gap. It may not bring all the pieces in place, but it Read More …
Starting to get somewhat dated but The Lean Marketing House is available for free. No reg, just download it from this page link: https://lnkd.in/erRsDQX . A quick overview: [slideshare id=90722610&doc=lmhinfographicinfographic-180315024440]
Connect with Me on LinkedIn and Mention the Date of the Blog Post I will send you a Free PDF of The Lean Marketing House A few reasons to consider the Lean Marketing House book: Is there a reason to use Lean in Sales and Marketing? Do you have to be practicing Lean in the Read More …
At Agile Cincinnati, I had the opportunity to present this Lean Sales and Marketing presentation, It’s not your Grandmother’s Lean Anymore! The reason I picked this title is that so many identify Lean with waste reduction. I view Lean and PDCA from the aspect of knowledge creation. The first part of my slide deck discusses Read More …
These webinars will discuss utilizing the Lean Marketing House Concept and how to apply Continuous Improvement to your sales and marketing process. I am offering from August 25th thru the 28th, a 25% discount on the next session. That session will start on September 8th. Each Participant will receive the E-Books: Lean Marketing House, Marketing Read More …
These webinars will discuss utilizing the Lean Marketing House Concept and how to apply Continuous Improvement to your marketing process. Each Participant will receive the E-Books Lean Marketing House, Marketing with PDCA, Marketing with A3 Business901 will introduce Lean Marketing Concepts in a rather unique way. You will receive a download link to each webinar Read More …